In The Media / News

"A man, a tractor and the wide open road"

"A man, a tractor and the wide open road" Dewey Brooks and his promise that he kept for his Dad.

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Enjoying a Tour of Western U.S.

South Dakota Mail, Plankington, SD
September 1, 2005

The Mail Office acknowledges a most pleasant visit Tuesday morning, August 23rd with two visitors from Spain, who were stopping in Plankington on their way to and from a tour of the Western United States.

Nuria Barreda and Igor Cortazar, of Bilboa (a city of over 300,000) in the northern part of Spain, spent some time visiting with John and Susan Steele, as they made their way through four states, camping, mountain climbing, and seeing the sights of the “wild west”.

This is the second time Nuria has been to Plankington, having been a foreign exchange student, living with the Steeles for three months in 1996. For Igor this is his first time in the United States and, in fact, the first time he’s been out of his native country.

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Murdo in May Auction

B. Mitchell Carlson and Roy Velander reporting
Old Cars Weekly
June 15, 2006

Pioneer Auto Museum presented its Murdo in May Collector Car Auction on May 20th in Murdo, SD of which 103 vehicles offered, 62 were declared sold. This represents a 60.2 percent selling rate.

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In Murdo, they don’t call it hospitality row for nothing

Our Towns is a feature of the Monday Argus Leader
By Terry Woster
Argus Leader Staff

Murdo- Murdo folks know their future depends in part on tourism, so they like to see travelers roll off Interstate 90. But if a recent visitor from Iowa comes again, there’ll be no welcoming smiles.

The traveler apparently drove through Murdo one hot day this summer and went home to Doon Iowa, to publish his impressions in the Doon Press. The column criticized Jones County for poor sidewalks, gravel streets, dry lawns and “a variety of wood clapboard churches that show better times.” The town owes its life to its county seat, I-90 and the antique car museum, the writer said.

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South Dakota Road Trip

By Jerry Ziems

Last summer I had occasion to go to Rapid City South Dakota on business traveling across the state on I-90 is somewhat boring and the only thing you see are billboards. A little more than halfway across the state is a little town called Murdo.

Murdo is home to a car museum belonging to a gentleman named Dave Geisler. The museum covers a lot of ground and consists of several large sheds full of old cars, trucks, tractors and equipment. It is worth much more than the admission price of $7.00. I spent a couple hours there and did not see it all. I did, however, spot a red 1955 Thunderbird that had license plates on it from 1972. It looked pretty good except for the convertible top. As I was leaving I talked to Dave about the T-Bird and he said it was for sale for $16,500. He also mentioned that "Murdo in May" was coming up soon.

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Editor's Point

Murdo, S.D., is home to Dave Geisler, your "friend beside the road." That's how he introduces himself when visitors stop at the Pioneer Auto Show museum. Murdo isn't much longer than a blink as cars speed along I-90. A few hundred people call Murdo home, so it is hardly a major metropolis. But it has something other places don't always have.

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Tour Spotlight Pioneer Auto Show and Prairie Town -- Murdo, South Dakota

Bus Tours Magazine
March, 2008

If you are traveling to or from Mt. Rushmore, the Black Hills or Yellowstone National Park, treat your group to a stop at the exciting Pioneer Auto Show and Prairie Town, in Murdo, South Dakota, located halfway between Sioux Falls and Rapid City. Classic car enthusiasts and nostalgia buffs will love The Big Variety Show, which is a fun-filled experience featuring more than 250 antique and classic cars, motorcycles and tractors, as well as collectible music boxes, toys and nostalgic items. In addition, the show features a dramatic collection of famous Zeitner rocks, gems and fossils.

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Wild Bill’s Car Connection

By Billy B. Ruiz
Central Dakota Times
Wednesday, May 14, 2008

Make and Year of Vehicle: 1968 Shelby GT500 Two-Door Hatchback
Owner: Dave Geisler, Owner of Pioneer Auto Museum of Murdo
Stock or Modified: Stock
Transmission: C6 Automatic
Motor: 428
Rear-End Gear Ratio: Stock Posi-Trac Nine-Inch Ford
Interior Package: Black with Bucket Seats and Floor Shifter
Color: Red with White Stripes
Wheels and Tires: Cobra Mags and Radials- The original Bias Goodyears are shown in this article because this reporter thinks they are the reason for all the accidents.
Intake-Carburetion: Holley
Accessories: Shelby Dash Floor Console with Shifter-Shelby and Cobra badges and highway patrol car behind it.
Brakes: Disc Front, Drum Back

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This Flying By on the Interstate Has Got to Stop

Golden West Communications Newsletter
September 20, 2006

A.J. Geisler was selling gasoline at his Phillips 66 Station in Murdo, SD for 30 cents a gallon and vertical fender fins were still a year away from appearing on the 1957 Chevrolet Bel-Air when President Eisenhower signed into law the bill creating the nation’s Interstate Highway system.

At the same time, a group of scientists and engineers were putting into place the makings for a very different highway of their own, an electronic highway that would decades later bring another type of traveler to the Geisler’s business.

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Pioneer Auto Show receives commendations for great service

By Pam Daum

The Tourism Education Council, the South Dakota Department of Tourism and Governor Mike Rounds have recognized Murdo’s Pioneer Auto Show and their employees for their outstanding service. South Dakota has a tradition of hospitality, and the Pioneer Auto Show employees have extended this tradition to visitors that have passed through their door, providing friendly service that has brought letters of praise from those receiving the service. “Many have found that extending a helping hand and giving a warm smile has its own rewards, but we want to recognize those individuals who are singled out by our visitors for going beyond what is expected,” wrote Governor Rounds.

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Old Cars Weekly Articles

Midwest-built cars help fill ‘Pioneer’ collection

Murdo, S.D., is as good a place as any to discuss cars built in the Midwest, outside of Michigan, and Dave Geisler, of the Pioneer Auto Show, may be better than most to be in that discussion.

“The Pioneer Auto Show was started in 1954 by my dad, A.J. ‘Dick’ Geisler and his family,” Geisler said. In 1945, the family moved to Murdo and opened a John Deere and Chevrolet dealership, followed later by a Phillips 66 gas station.

Eventually, when the car collection started building, A.J.’s sons, John and Dave, joined in finding some wonderful examples of America’s motoring past. Many cars came to the collection through tips and classified ads.

Read the full article here (.pdf)

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Courrier Magazine - January 2010

Guest easily can spend a day and evening at Murdo-based Pioneer Auto and Antique Town, which encompasses more than 40 buildings over several acres. Hundreds of antique cars, tractors and motorcycles, as well as vintage toys and other nostalgia, are just a portion of what’s available at his unique attraction. The facility also is home to the National Rockhound Hall of Fame and Lapidary, where rare rocks, gems and fossils are displayed.

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Pioneer Auto Show Articles by SD Magazine

Most Expensive Wheels - March / April 2010

There aren’t many ways to link Tom Mix and Elvis Presley. Maybe there aren’t any – other than the Pioneer Auto Museum, of course.

Dave Geisler and his family have gathered 275 automobiles, 60 tractors, 60 motorcycles and an assortment of additives from music boxes to rocks at their one-of-a-kind museum in Murdo. The cars range from a 1902 jewel to a 1981 Trabant, a product of the late and unlamented East German auto industry. There’s also a Flanders, a Hupmobile, and a 1959 Cadillac El Dorado with tail fins as big as those on a F-14. As for Mix and Presley: Tom’s 1931 Packard convertible is just on building over from a 1976 Harley once owned by The King himself.

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Old Cars Weekly New & Marketplace

2010 Spring Carlisle Issue - Vol 39 No. 15 April 15, 2010

Sound Your Horn - Tucker Worth The Wait

I just finished the interesting article about the fate of the missing Tucker cars. The story reminded me of an occasion about 20 years ago, when my wife and I were on a motor trip. We were in South Dakota when we saw a sign telling us to stop at the Pioneer Auto Museum just ahead. It is located at Murdo, SD, population about 600. What a surprise! The museum has a large indoor area with restored and original-condition cars.

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Murdo’s iconic big green car sign crashes to the ground in June storm

July 25, 2011

big green car damaged

MURDO, S.D. – The town of Murdo mourns a loss.

This loss is not one of its residents, but something just as beloved: Pioneer Auto Show’s big green car sign.

On June 30, a massive storm blew through Murdo. Sustained 70 to 80 mph winds blew the iconic sign – which features a mock ’26 Nash – down on its side.

“The steady winds for about an hour just destroyed the sign,” said David M. Geisler of the family-owned classic car museum.

Murdo held an all-class reunion the July 4 weekend after the storm, and classmates couldn’t stop talking about the sign.

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American Pickers Visit Murdo

On August 11th Mike Wolfe, Danielle Colby Cushman and a film crew from the History Channel’s “American Pickers” stopped in Murdo, SD to search through the treasures contained within the 42 buildings that make up Pioneer Auto Show and Museum.

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Pioneer Auto receives three of world's rarest, most valuable vehicles

June 15, 2012

RAPID CITY, S.D. – Three of the rarest and oldest vehicles in the world were recently delivered to the famous Pioneer Auto Show in Murdo, S.D.

Dave's Transport delivered the vehicles, which fulfilled a long-term negotiation of moving them from a northeast collection where they had been housed for 65 years.

"Now, we have the honor of displaying the vehicles at Pioneer Auto Show," said Dave Geisler Sr., owner of the classic car museum. "These rare gems add more class to our entire collection."

The antique car museum’s new vehicles include the 1904 Holsman Model K, the 1907 Middleby and the 1903 Ford Model A. Some facts about each of the vintage cars are as follows:

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Pioneer Auto in Murdo, South Dakota Receives One of a Kind World Class Car

July 11, 2012

1905 Fiat

MURDO, S.D. – Pioneer Auto in Murdo, South Dakota has recently acquired a one of a kind 1905 Fiat.

The vehicle was delivered in 1905 to Hollander & Tagman in New York City. Verbal history shows it then sold to August H. Busch in St Louis, and is now believed to be the only 69 Horsepower Fiat in existence.

"This car was one of the first models to be produced by Fiat," said Dave Geisler Sr., owner of Pioneer Auto. "We are excited to add the historic value and distinctiveness of the 1905 Fiat to our collection."

With a 650 cubic displacement engine, the 1905 Fiat was a powerful four geared, rear-wheel drive vehicle owned by the elite in the time period, such as Kaiser Wilhelm.

The unique addition to the classic car collection has a running gear priced at $13,000 and a Quinby Body priced at $4,500, making the full price of the car $17,500.

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South Dakota's Pioneer Auto Show - 1905 Fiat a winner at prestigious Concours D' Elegance in 2012

August 27, 2012

Murdo, SD - Every year, during the third weekend of August, over 200 of the most prized collector cars and motorcycles in the world enter onto what is often called the best finishing hole in golf — the famed eighteenth fairway at Pebble Beach Golf Resort in Pebble Beach, California.

South Dakota was represented, and did not disappoint by taking 2nd place in Class L-1 (Prewar Preservation) with the 1905 Fiat 60 HP Quimby Touring, entered by David Geisler Sr. of Pioneer Auto Show, Murdo, SD.

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The pioneer of Murdo's Pioneer Auto

Founder Dave Geisler motors through stroke to keep legendary SD attraction humming.

By: DOUGLAS GLADSTONE, For The Daily Republic

This sign announcing the Pioneer Auto attraction in Murdo is visible to travelers on Interstate 90.

Pioneer Auto Sign

MURDO — Few people rival David A. Geisler for the title of "raconteur." He's the owner of the Pioneer Auto Show and Prairie Town, located off Interstate 90's Exit 192 in Murdo. The attraction has more than 300 vintage cars, trucks and motorcycles.

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"Smithsonian" on the Prairie and More

©2013 by Nancy and Dean Hoch

Photos courtesy of Dave Geisler, Owner

What better way to spend at least a day than at a veritable Western version of the "Smithsonian" museum located on the wind-swept prairie of South Dakota? If you take us up on this idea, you'll be among 100,000 or so other visitors that show up here each season – and the season in South Dakota is mainly June through October.

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'General Lee' To Be On Display At Winter Fest Flea Market and Antique Show

Lincoln, NE – One of the most iconic cars in television history, the General Lee, will be on display on February 22 and 23rd during the 10th Annual Winter Fest Flea Market and Antique Show at the Lancaster Event Center. One of the only remaining 1969 Dodge Chargers used in the filming of the television series the Dukes of Hazzard will make the journey from Pioneer Auto Show and Museum in Murdo, South Dakota for the two day event.

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Rare 1905 Fiat To Be Featured At Special Event

St Louis, MO – The 1905 Fiat that is believed to have once been owned by the prestigious August A. Busch, Sr., will be started up at a special private event called "Start-Up Day" on February 1, 2014.

Believed the lone survivor of 20 similar examples produced, the originality and uniqueness of 3003 make it even more singular among a group of early survivors that are regarded by automotive historians as faster, more technically interesting, and far rarer than the handful of remaining 60HP Mercedes, which have long been considered the Holy Grail of early high-horsepower cars.

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1905 FIAT Unveiled at MOT in St. Louis

St Louis, MO – The Murdo Famous 1905 Fiat is on display at St Louis County Museum. Home Again!

Smithsonian

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Pioneer Auto Show's 1905 Fiat Wins Big at Art of the Concours

Kansas City, MO – The 1905 Fiat from Murdo, SD has won the Chairman's Award at the world famous Art of the Concours in Kansas City on June 22, 2014.

Art of the Concours

Of the 220 cars assembled at the show field on June 22 at the Kansas City Art Institute, the Fiat earned the honor of the Chairman's Award. The Art of the Car Concours is unique in that there are no classes or judges. Marshall Miller, Concours founder and chairman, recognized the unique significance of this special automobile.

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Contact Us

I 90 & US 83
Murdo, South Dakota
57559
USA

Above image: Second and third generation Geisler's from left to right:
David M. and David A.

Telephone: (605) 669-2691
Fax: (605) 669-3217

Email

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