Today's Hours
(May 23rd to Labor Day)
Everyday: 8am – 7pm
Attractions
Pioneer Auto Show Gift Shop
No trip to Pioneer Auto Show in Murdo, South Dakota is complete without a stop by our gift shop! Offering a wide variety of branded merchandise and other exciting antiques and rarities to commemorate your visit to our iconic roadside attraction, we’ve got over 4,500 square feet of shopping fun.
Purchase popular merchandise including t-shirts, pins, shot glasses, signs, mugs, and more alongside our fantastic selection of antique gifts including specialty cars, caps, signs, toys and collectibles, books from yesteryear to today, beautiful Black Hills Gold jewelry, automotive signs, and so much more.
Pioneer Auto Show has attracted thousands of visitors over the last 70 years including known publications and shows including American Pickers, Pawn Stars, the New York Times, and more. On display in our gift shop, you’ll find letters, photos, and memorabilia galore from past visitors. Ask any one of our workers and they’ll be happy to tell you more!
Own a Piece of Automotive History
At Pioneer Auto Show, we offer more than just souvenirs to remember your visit to our legendary spot along Interstate 90 and US Highway 83. We also sell select vintage cars online. Tap the button below to explore our exclusive collection of rare, classic vehicles available for purchase.
Nostalgic Collectibles & More
Pioneer Auto Show in Murdo, South Dakota is home to an immense collection of nostalgic collectibles and rare antiques accumulated over the last 70 years ranging from vintage lunch pails to pinball machines, music boxes, and more in mint condition. Collected with care and maintained for future generations of visitors to enjoy for many years to come, Pioneer Auto Show is certain to create nostalgia in visitors old and young.
Nowhere else will you find rare antiques like a life-sized replica of Jar Jar Binks from Star Wars near prized automobiles like the General Lee from Duke’s of Hazzard, Trans AM from “Smokey and the Bandit” and a fully custom Wooden Car. From antique classic cars to rare antiques from yesteryear, Pioneer Auto Show is one of the best sights to see in South Dakota.
The Covered Wagon Cafe
Meet in the Murdo between Rapid City and Mitchell!
After an exciting adventure exploring the iconic roadside attraction that is Pioneer Auto Show, get your grub on some delicious homemade staples at The Covered Wagon Cafe! Conveniently attached to Pioneer Auto Show, The Covered Wagon Cafe is the perfect place to recharge before you head back out on the open road. Serving delicious food for breakfast, lunch, and dinner, plan to stop in Murdo SD for an educational experience, shopping, and great food! Whether you’re planning to dine in or take out, you’ll be glad you did.
This roadside café provides a piece of nostalgia for travelers either going or coming from the Black Hills and Badlands, as well as those visiting the classic car museum and gift shop.
Experience WNAX Gas Station
An Authentic 1930’s Filling Station
For decades, the gasoline filling station with the motto “Fair Price Station” provided thousands of South Dakota travelers with fuel as well as some small-town hospitality. While no longer in operation, the wood-frame antique gas station is a main focus of the Pioneer Auto Show’s historic auto town.
The family-owned classic car museum restored the longtime South Dakota landmark to its original appearance including antique gas pumps and a “WNAX Gasahol” vintage sign.
Prior to its home on the grounds of the roadside car museum, the filling station had been a fixture in the eastern town of Vivian.
The antique gas station was originally one of about 100 service stations throughout South Dakota owned by the Gurney Seed Company. Gas stations, car garages and tire repair shops along with grocery stores, millineries, creameries and salons began to pop up after the government constructed old Highway 16, known as the “Custer Battlefield, Main Street of the World” in the late 1920s.