As Seen On
Over 275
Classic Cars
16 +
Historic Buildings
60 +
Antique Tractors
Priceless
Memories to be made
We’re More Than Just a Museum
We’re a Family-Friendly Attraction
Affordable Fun For The Entire Family
Offering an experience like no other as you peruse our immense collection of vehicles, antiques, and more, you’ll find that Pioneer Auto Show is an incredibly affordable South Dakota attraction that members of the entire family can enjoy and appreciate. Whether you’re a vintage car buff looking to explore some of the rarest makes and models of vehicles in existence or a family looking to take a step back in time to the days of the Old West, Pioneer Auto Show is a destination for fun, 11 months out of the year.
Unforgettable Attractions
From touring our collection of over 275 classic cars to enjoying a savory bite to eat at The Covered Wagon Cafe, Pioneer Auto Show is the kind of place where you’ll find great fun for the entire morning, afternoon, or even the entire day! With more fun located around every corner, Pioneer Auto Show is one of the best roadside attractions to visit for families traveling in South Dakota.
Nearly 70 Years of Roadside Fun
Pioneer Auto Show has been serving up a slice of good American fun in Murdo since 1954. Founded by the late AJ “Dick” Geisler, Pioneer Auto Show has grown to become one of the largest roadside attractions in South Dakota. Continuing to grow our collection of automobiles, memorabilia, and other rare oddities, Pioneer Auto Show remains a roadside staple to hundreds of thousands of visitors as they traverse the Western Corridor of Interstate 90 in South Dakota.
Unbeatable Midwestern Hospitality
Featured in countless publications, TV shows like American Pickers, and more, Pioneer Auto Show remains a pillar figure of American history that is unmatched anywhere else in the region. Thanks to our world-class Midwestern hospitality and passion for providing educational experiences for all who come and see us, Pioneer Auto Show has stood the test of time as a family-friendly attraction that has brought generations of visitors coming back again and again.
No Visit to Pioneer Auto Show is the Same as the Last
Continually growing our collection of iconic, rare vehicles, motorcycles, tractors, antiques, and memorabilia over time, it’s safe to say that you’ll see something new every time you come back to see us at the Pioneer Auto Show in Murdo. As avid collectors of rare and odd relics of the past, our tours are continuously changing.