– By Pioneer Auto Museum
For many Americans, an entire culture can thrive around Coca-Cola. Did you know that the exact formula for Coke has always been a trade secret, and that the original copy is held in a bank in Atlanta? There's a popular myth that only two executives have access to it, with each executive knowing only half the formula. The truth is that each has the entire formula, and others know the formulation process. It is no wonder that, with stories like this, Coca-Cola collectibles have developed an almost mystical attraction.
"Many collectors of Coke memorabilia that I meet collect anything from Coca-Cola clocks, lamps, signs, post cards and pens to playing cards, coasters, and even Coke salt and pepper shakers. It can be a very enjoyable pastime," said Dave Geisler, proprietor of Pioneer Auto Show. "Our visitors come from far and wide, not only to see our classic cars, but to see and procure other major collectables like the wide range of Coke memorabilia."
Collecting can bring families and friends together. Coke spans many generations, so there is practically something for everyone. Those who love antiques and history might collect classic Coca-Cola memorabilia to take a walk down memory lane. Then there are those who are fans of pop-culture that keep limited edition Coke collectables to admire. Not only does collecting provide opportunities to connect when tracking down something specific, but it fosters communication around a common interest.
Whatever the motivation for acquiring Coke collectibles, participation in this fascinating pastime immerses people in a wonderful American subculture. Collecting Coca-Cola keepsakes can be more than a delightful hobby; it may become a beautiful obsession.