Vintage Cars at Pioneer Auto Show are a must see in South Dakota

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As many summer tourists travel on interstate 90 across South Dakota, they will find themselves with the opportunity to visit one of the most unique auto museums within hundreds of miles — Pioneer Auto Show.

What started as a Phillips 66 gas station in 1954 by Dick Geisler, has evolved into more than a 42 building car enthusiast attraction. Geisler used to park vintage cars at the gas station in order to entice customers to stop and fill up. One of the cars was a 1913 Ford Peddler's Wagon, which is still on display at the Auto Show today.

"We still have people that stop for gas in Murdo just to get a look at the cars," said Pioneer Auto's Owner, Dave Geisler. "Even people who travel through every year will stop in to say hi and take a look at what is new."

Pioneer Auto has many unique items on display at the attraction. No longer just cars, they also have tractors, license plates, circus games and typewriters, just to name a few. A compiled list of the eclectic and fun collection can be found at Lamborgini

If the kids are feeling pent up in the car Pioneer Auto has a treasure hunt especially for them. They get a treasure map and clues to different stops around the property. Upon each successful treasure find, they get a sticker to place on the map. If they complete the treasure hunt, they get a prize at the front entrance.

Leashed pets are also welcome at the Pioneer Auto Show to stretch their legs and get some fresh air.

Not only does the Big Show offer vintage cars, antiques, and collectibles to ponder, it also contains a Prairie Town. Take a self guided tour thorough this early mid-west, turn of the century town and see things such as the original Murdo Bank, a blacksmith shop, livery barn, jail house, and general store. Another highlight you will not want to miss is the restored WNAX Gas Station.

If you are a collector or if you just want to take home a little piece of Pioneer Auto Show, they have a gift store with over 4,500 square feet of collectible items and antiques for sale. This includes toys, street signs, coca cola products and many more pieces of 50's nostalgia. You can find more information about this product and many others by visiting the website and connecting with Pioneer Auto on their Facebook page at

Whatever your final destination, plan a stop at Pioneer Auto Show. Since 1954 people have been coming to see what is new and to be amazed by the unique glimpse into history that this once road-side gas station has to offer.

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